Pura Luxe

"No matter where you start, the PURA LUXE PROTEIN SMOOTHING TREATMENT will get you to

the straight, smooth, silky hair you've always desired." - NEW HAIR MAGAZINE

PURA LUXE PROTEIN SMOOTHING TREATMENT

Is The Only Straightening You Need!

"We specialize in ALL TYPES OF HAIR, whether it’s ethnic, tight curls, frizzy or damaged, and have been working with all kinds of straighteners, relaxers and smoothing treatments for years.

After working with all the different kinds of chemical and non-chemical products to straighten hair, we developed this protein smoothing treatment which we find to be the best solution for getting that straight natural look without any of the restrictions that the other straightening treatments have.

That is why we think you should choose the PURA LUXE PROTEIN SMOOTHING TREATMENT and experience for yourself how you can have the straight, smooth hair you desire, without the harsh fumes that other straightening treatments releases.

After the PURA LUXE treatment you will be able to go swimming in the pool, sea or ocean, without shortening the life of the treatment. It will not wash away.

Excess relaxing or overlapping most straightening treatments on previously straighten hair can cause extreme damage and drying to the hair and scalp. No matter how many times you apply our revolutionary Protein treatment, your hair will not be damaged in any way. Whether you have tight curls, frizzy hair or colored hair, this Protein Smoothing Treatment will straighten your hair without harming it. It is 100% safe and it will restore your hair.

When you choose the PURA LUXE PROTEIN SMOOTHING TREATMENT you will eliminate the need for any other smoothing treatment.

We have tested this treatment on thousands of heads and

the result is more than satisfying each time."

- Ofer Brami,

Stylist, Salon Owner & Co-Founder PURA LUXE

PURA LUXE is:

• Formaldehyde and Sulfate free

• Harsh fumes and odor free

• Suitable for ALL HAIR TYPES: natural, damaged, with highlights, as well as Ethnic-hair

• Leaves your hair smooth and shiny

• Restores natural, burnt or damaged hair

• Gives a natural look as though you were born with straight hair

• Does not wash away

• Does not require the use of a special after care shampoos

• Lasts 6 Months Plus...

Why choose the PURA LUXE PROTEIN SMOOTHING TREATMENT and nothing else?

The PURA LUXE PROTEIN SMOOTHING TREATMENT is the only one that will provide the result you want and desire. Your hair will look healthier and be more manageable.

• It will smooth all hair types and will leave your hair feeling smooth and natural.

• It is not a chemical that restructures the hair. It is a renewal treatment that reconditions and protects the hair from water and heat damage while improving its natural shine.

• It does not fade away, and after 6 months the renewal treatment is done only at the roots.